Australia’s Accommodation “Gold List” and the Future of Tourism Rankings

30 Nov 2015 by ReviewPro in Destination Marketing

Australia tourism ReviewPro Today Star Ratings Australia revealed the next stage in its partnership with ReviewPro – unveiling the “Gold List” of Australian accommodation. The Gold List is powered by ReviewPro Guest Intelligence and is exclusive to Australian properties that voluntarily hold themselves to independent Star Rating quality standards. With a Travellers’ Rating score aggregated from more than 100 online review sites in 45 languages – the inaugural Star Ratings Gold List is the ultimate guide for Australian travelers.Star Ratings Australia collaborated with ReviewPro and the William Angliss Institute in Melbourne to develop a rating framework to show if a property has met or exceeded guest expectations:nThe seamless integration of independent quality inspections, online guest review data and an academic benchmarking framework present travellers in Australia with a comprehensive, trusted ranking that will enable them to make better decisions. And it’s likely a glimpse into the future of accommodation and tourism rankings.

“Accommodation lies at the heart of any destination experience, so quality product and quality guest experiences are critical if a destination is to maintain or grow market share of global tourism.” – Damien Hanger, GM, Star Ratings Australia

For the travel and tourism industry, this confirms a number of opportunities with consumer-generated content:

  • Associations and tourism organizations can provide value and demonstrate thought leadership by aggregating and sharing this content
  • Providing “best of” lists and benchmarking data creates healthy competition among local businesses to better serve travelers
  • News and publicity should be democratized – the voice of the people determines which businesses deserve attention
  • Integrating the voice of the consumer ensures continued relevance, as travellers’ decisions are increasingly guided by other traveller ratings, reviews and recommendations

Learn more about Star Ratings Australia’s initiative here, and see the Star Ratings Gold List here.