Fiesta Hotel Group Choose ReviewPro to Manage Online Reputation for its Brands

11 May 2012 by ReviewPro in Press Releases

Barcelona, Spain. May 11 2012. Fiesta Hotel Group, one of Spain’s largest hotel groups, has signed an agreement to roll out ReviewPro’s reputation and social media analytics across its brands both in the Peninsula and overseas. Fiesta Hotel Group comprises The Royal Suites by Palladium, Palladium Hotels & Resorts, Ayre Hoteles, Fiesta Hotels & Resorts, Sa Talaia Boutique Villa, Mallorca Rocks Hotel and Ushuaïa Ibiza Beach Hotel.

ReviewPro Chosen by Fiesta Group to Manage ORM Felipe Martinez Verde, Americas Operations and  Vacational Product Director, said: “We went through a  comprehensive process of product testing, evaluating  the major reputation management solutions available  on the market against ease of use, functionality and the capacity to help us reach our business objectives.”

“ReviewPro was the clear winner, matching our needs right across the board.”

“ReviewPro is a user-friendly solution, offering a wealth of services and functionalities based on an unparalleled range of data. The Global Review Index™ will give us instant insight into our own online performance, as well as that of our competitors.”

ReviewPro is the world’s leading solution in reputation management for hotels, providing analysis of hundreds of millions of social media mentions, in over 20 languages, from hundreds of the most relevant online travel agencies, review websites and social media platforms.

ReviewPro CEO RJ Friedlander said: “We are really excited to be working with Fiesta Hotel Group. Our solution will help them to grow revenue by tracking what customers are saying about their services online, implementing competitive benchmarking, and helping them to make informed decisions to improve quality. We are delighted to enter into this partnership with Fiesta Hotel Group and look forward to helping them boost customer satisfaction and drive revenue growth.”

“ReviewPro began its growth to global leadership from its strong base in Europe. We have built our solution to meet the needs of a linguistically and culturally diverse market and have seen rapid growth into 70 countries worldwide over the last three years.”

“Today’s deal consolidates ReviewPro’s position as the number one reputation management tool in the Spanish hospitality market, where have now partnered with 90% of the hotel groups actively engaged in online monitoring. There are currently 1300 Spanish hotels on our client roster, including 17 of the top 25 chains. ”

Felipe Martinez Verde added: “We are seeing huge changes in the way our customers make decisions about where to stay. To remain competitive and relevant, hotels need to monitor what clients are saying about us online, and develop reputation management and social strategies that enable us to improve services, and increase customer satisfaction. We will be deploying ReviewPro across all seven of our brands and our entire collection of hotels.”

About Fiesta Hotel Group

Fiesta Hotel Group is a Spanish hotel chain based in Ibiza, Spain. It currently comprises seven brands, including The Royal Suites by Palladium, Fiesta Hotels & Resorts, Palladium Hotels & Resorts, Ayre Hoteles, SaTalaia Boutique Villa, Mallorca Rocks Hotel and Ushuaïa Ibiza Beach Hotel. With over 40 years of experience in the industry, the chain consists of 47 hotels in Spain, Sicily (Italy), Mexico, Dominican Republic, Jamaica and Brazil. For more information visit

About ReviewPro

ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in 70 countries. Customers include the Roger Smith Hotel, the Beverly Hills Hotel, Hotel Bel-Air, Ace Hotel, citizenM Hotels, Louvre Hotels Group and Meliá Hotels International. The company has also developed strategic partnerships with leading global hospitality solution providers, such as Sabre Hospitality Solutions, and was awarded the top travel innovation award at the PhocusWright Conference 2011. For more information, visit