ReviewPro’s Global Hotel Review Benchmark Report

25 May 2022 by ReviewPro in Press Releases

Leaders in guest experience management release first in quarterly report series focusing on global hotel reviews.

Globak Hotel Review Benchmark Report

Barcelona, 25 May 2022: ReviewPro, a Shiji Group brand, publishes the first of a series of quarterly data reports for hoteliers wishing to keep ahead of online reputation and review trends. The comprehensive report covers everything related to current review metrics including volume, source, and management response rates, both on a global and on a regional level.

The report is a must-read for hoteliers wishing to understand the current state of reviews and improve their business as travel opens up again. It is also relevant for hospitality professionals wanting to stay up to date with global and regional review trends and metrics related to review volumes, sources, and guest sentiment trends.

Some of the highlighted findings include:

  • Review volume: global review volume increased by 46.5% in Q1 2022 over Q1 2021
  • Guest satisfaction has fallen by 1.4%, or 1.2 points, since the start of the pandemic.
  • Review market share: generated more reviews than any other review source in Q1 2022.
  • Source indexes: ratings on are generally lower than other sources.
  • There is room for improvement in response rates and times, with only 61.2% of respondable reviews receiving a response and an average response time of 3.8 days.

“Shiji’s ReviewPro has been providing hoteliers with review data to help understand their online reputation and make data-driven operational and service improvements for over a decade. In that time much has changed, but one thing has remained the same – online reputation is still a benchmark of excellence and a reliable way of determining a hotel’s performance,” says Michael Kessler, CEO of ReviewPro, a Shiji Group brand.

The report includes:

  • Key findings on review volume, review ratings, star segments, review market share, management response, and more.
  • Global and regional data sets on Global Review Index metrics (GRI™), review sources market share and volume, semantic analysis and categories affecting reputation, management response, and more.
  • Expert insights: a range of experts and hoteliers give comments on the state of reviews and how they manage reviews.
  • Reputation strategies for global hoteliers.

If you would like to know more about any aspect of the report, or how to improve your online reputation as a hotel brand, accommodation provider, or destination, please get in touch with our team.

To download and read the full report, click here.

About Shiji’s ReviewPro

ReviewPro, a Shiji Group brand, offers over a decade of experience and investment in innovation to ensure we continue to be the benchmark of the hospitality industry. Our cloud-based Guest Experience Platform includes Hotel Reputation, Guest Surveys, Case Management, and Messaging Automation. Shiji’s ReviewPro owns the industry-standard online reputation score, the Global Review Index™️ (GRI), a propriety algorithm based on review data collected from +140 OTAs and review sites in +45 languages. With over, 60,000 establishments in +150 countries, Shiji’s ReviewPro offers the technology, support, and education to empower hoteliers to be better.

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