ReviewPro Named Top 5 Hospitality Technology Innovator

08 Feb 2022 by ReviewPro in Press Releases

Global Hoteliers Vote ReviewPro as Top Hospitality Technology Innovator in h2c’s Recent Hotelier Survey on Automated Personalization

ReviewPro named top 5 AI innovator

Barcelona, February 8, 2022: Global hoteliers named ReviewPro – leaders in guest intelligence data – as one of the top 5 Hospitality Technology Innovator of the industry. The news comes from the results of a recent report by h2c on the adoption of personalized automation in hospitality.

(Want to know how we can apply tech innovation to boost your brand? Click here.)

H2c surveyed hoteliers from Europe, Middle East & Africa, Asia Pacific, and the Americas, covering 10% of all hotel chains worldwide. The survey asked hoteliers for their views on AI and Machine Learning applied to the guest journey.

“The report provides a good overview of the current state of the industry and where it is headed, based on the needs and preferences of hotel chains worldwide. We have seen a strong uptick from 2020, when only about 10% of the surveyed and interviewed hotel chains were applying AI to their processes. In 2021, this figure jumped threefold to 30%.” Michaela Papenhoff, Managing Director, h2c

In the report, h2c also asked hoteliers to rank hospitality tech providers in terms of being AI-innovative. ReviewPro ranked in the top 5 together with IDeaS, Duetto, Cendyn, and Dailypoint.

“We’re very honored to be recognized as a top Hospitality Technology Innovator, and this is made even more significant as it was voted for by hoteliers themselves. We’ve been in the industry for over ten years, continuously investing in state-of-the-art technology and developing according to industry needs. So, it pleases us to see that these efforts are being recognized by global hoteliers.” Michael Kessler, CEO at ReviewPro

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Hospitality Technology Innovator

The report responds to some key questions, like:

  • How can machine learning (ML) trigger relevant responses for individual guests and target groups?
  • How can intent-based technology help to increase conversion?
  • What are the new, trust-building factors for guests in a post-pandemic world, and how can ML help?
  • How can hotels optimize data collection (avoiding data silos) and effectively manage automation?
  • Can new technology be rolled out fast, and how are the integration levels with existing infrastructure?
  • What is the potential of operational cost savings via ML including areas of the highest impact?

Read here the full report on automated personalization by h2c.

For more information on the report, or for how ReviewPro can help your brand to innovate in the areas of automated personalization, online reputation, or guest communication, speak to one of our team here.

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Hospitality Technology Innovator

About ReviewPro:
ReviewPro, part of the Shiji Group, is the world leader of Guest Intelligence solutions, with more than 60,000 hotels in 150 countries. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company’s cloud-based Guest Experience Improvement Suite includes Online Reputation Management, Guest Satisfaction Surveys, and Auto Case Management. ReviewPro also provides an AI-driven innovative Guest Experience Automation™ product to automate guest experience management for hotels. These tools and processes enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.

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About h2c
Founded in 2001, h2c provides professional services that help hotel chains and independent properties enhance their marketing and distribution performance. Our Mission: “H2c inspires success in hospitality commerce. Our passion to translate marketplace complexities into actionable strategies shapes our relationships. The goal: clients are confidently in control.” For more information, please visit

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