Managing Your Hotel’s Online Reputation Just Got Easier
ReviewPro, the first European aggregator of hotel reviews and opinions, announces the launch of the beta version of ReviewPro. Designed exclusively for the hotel sector, ReviewPro is an innovative, web-based analytical tool that aggregates, analyzes and classifies what consumers are saying about individual hotels on the Internet. ReviewPro offers products that were designed to serve the specific needs of both individual hotel operators and multi-establishment chains. Built on semantic search technology and proprietary ranking algorithms, both of the company’s products include a reputation performance score that tracks an individual hotel’s performance over time and compares it against competitors. Referred to as the Global Review Index™, this score is a weighted-average that is calculated against key variables such as the number of reviews, the degree of customer satisfaction and the quality of the review source.
ReviewPro offers products that were designed to serve the specific needs of both individual hotel operators and multi-establishment chains. Built on semantic search technology and proprietary ranking algorithms, both of the company’s products include a reputation performance score that tracks an individual hotel’s performance over time and compares it against competitors. Referred to as the Global Review Index™, this score is a weighted-average that is calculated against key variables such as the number of reviews, the degree of customer satisfaction and the quality of the review source.
According to a recent hotel industry study of more than 1.400 hotel executives and marketing and quality professionals, 91% of respondents acknowledge that user-generated reviews and ratings are a key factor for consumers when deciding which hotel to choose. Complementing this research, according to Hotelmarketing.com, “travel is the sector most at risk of losing sales as a result of negative consumer reviews posted online.”
In a highly competitive environment where hotel reputation directly impacts sales, ReviewPro offers an easy, effective and economic solution and is the ideal partner to help hotels manage their online reputation. According to Tim Towle, co-founder and Director of Product Development, "At last hotels can track and manage what is said about their establishments on the Internet through one interface and using a product that has been designed exclusively for their needs".
ReviewPro launches with an initial database of more then 1.500.000 user-generated reviews, ratings, opinions, blogs, photos, videos and professional travel articles. Gathering daily updates from leading websites from across the Internet, ReviewPro plans to integrate more then 50 additional websites and more than 10.000.000 reviews in the coming months. Initially available in Spain for reviews in both English and Spanish, the company plans to expand coverage to hotels in six European countries and track reviews in five different languages in the second quarter of 2009.
About ReviewPro
ReviewPro is a technology focused start-up based in Barcelona, Spain, providing innovative products and services for the hotel sector. Unifying social media and web analytics, the company´s technology offers a clear and compelling value proposition for both hotel operators and partner sites.
Further Information
For more information about ReviewPro: press@reviewpro.com
To arrange a demo for your hotel: sales@reviewpro.com