ReviewPro Announces Release of Portuguese Interface for its Award Winning ORM Solution

23 Jun 2014 by ReviewPro in Press Releases

ReviewPro is pleased to announce the release of a Portuguese interface for its online reputation management for hotels solution. Now 25,000 hotels across the Portuguese and Brazilian markets can access, in their native language, ReviewPro’s award-winning online reputation and social media analytics solutions.

Well respected for its leadership in both data coverage and quality, ReviewPro aggregates hundreds of millions of reviews from more than 110 online travel agencies (OTAs) and review sites as well as major social media platforms. The company’s web-based tools – including the Advanced Guest Satisfaction Survey, Revenue Optimize and Hotel Analysis Reports – provide the analysis, customer intelligence, competitive benchmarking and reporting needed to help hoteliers and restaurateurs increase their organizations’ operational and service performance and maximize revenue.

The company also offers Sentiment Analysis in 10 languages, including Portuguese, which analyzes the language used by hotel guests within reviews, classifying comments as either positive or negative to determine key trends and help hoteliers to gain insight into their strengths and weaknesses. ReviewPro’s Sentiment Analysis breaks down reviews into over 120 hospitality-specific categories and related concepts – from bed quality and location to service and Wi-Fi functionality, to provide detailed insight into the degree that guest expectations are being met.

CEO of ReviewPro, RJ Friedlander, says, “With the influx of travelers going to Brazil for the World Cup and its growth as a popular destination for foreign travelers, review volume is increasing significantly in Portuguese. Now is a critical moment for hoteliers to start listening to what customers are saying and respond, both internally and externally, to maximize guest satisfaction. The ability to turn online guest feedback into actionable business intelligence will play a key role in defining which hotels and brands in Brazil are tomorrows winners and losers both in the coming months and as a run-up to the 2016 Olympic Games.”

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