ReviewPro Announces The Launch of a Free Online Reputation Tool for Hoteliers

22 Jul 2010 by ReviewPro in ReviewPro News

Dashboard_English With the launch of the world’s first free online reputation and social media management tool, ReviewPro once again demonstrates its commitment to offering the ideal solution to all segments of the hotel sector.

ReviewPro, the leading provider of online reputation and social media management tools for the hotel sector, announced today the launch of a Free version of its acclaimed product. Targeted at 3, 4, and 5 star hotels with 50 or more rooms, the Free version is initially available for hotels in Spain, Andorra, the UK, Ireland and Germany and will be rolled out to cover hotels in more than 15 other countries in the coming months.

ReviewPro offers a web based, analytical tool that enables hotels to more efficiently track, classify and manage their online reputation and presence in social networks. The paid versions of the company’s products offer expanded functionalities that allow hoteliers to increase quality performance, revenue, profitability and turn user generated content into a competitive advantage. With more than 600 clients including Sol Meliá, Eurostars Hotels, Hesperia Hotels and the Landmark Hotel in London, ReviewPro is the pan-European market leader in this space.

Since the company’s launch in late 2008, ReviewPro has continued to lead the market both in terms of product innovation and market share. With the announcement of the world’s first free solution for the hotel sector, ReviewPro has once again demonstrated its commitment to offering the right solution to all segments of the hotel sector.

According to R.J. Friedlander, CEO of ReviewPro, “The impact of user generated reviews/content is clearly one of the biggest trends to effect the hotel sector in recent years. While it is rare to find a hotel professional that is not concerned with his/her online reputation, not every hotel is ready to pay for advanced technology to help them manage their efforts in this area. The Free version of ReviewPro offers an amazing opportunity for such hoteliers to take the first important step in turning their online reputation into increased profitability and a competitive advantage at no cost to the hotel”.

The Free version provides hoteliers with their Global Review Index!, a general quality score that is quickly becoming the standard in the industry for hotels to measure and benchmark their online reputation. In addition, the Free version allows hoteliers to view the latest consumer reviews, from more than 50 online travel agencies, as well as interesting competitive intelligence. The Free version from ReviewPro is a great solution for hotel professionals in sales, marketing, revenue/online distribution and quality departments that recognize the importance of online reputation management but are not ready to commit to a more comprehensive paid service.

Visit to register for the Free version and to learn more about the company’s other online reputation and social media management solutions.