ReviewPro Expands TripAdvisor Partnership to Help Hotels Boost Review Volume

22 Jan 2015 by ReviewPro in Press Releases

ReviewPro, the leading provider of guest intelligence solutions to independent hotel brands worldwide, announced the expansion of its partnership with TripAdvisor, the world’s largest travel site, as part of TripAdvisor’s Review Collection Platform. Hotels using ReviewPro’s Guest Survey Solution (GSS), which enables the creation and distribution of customized post-stay surveys to guests, can embed the TripAdvisor review form into their survey. As such, ReviewPro’s more than 30,000 hotel clients have an easy-to-use solution to collect actionable insight into guests’ experiences, while increasing review volume on TripAdvisor.

There are also significant benefits to ReviewPro’s GSS, combined with TripAdvisor’s Review Collection Platform. ReviewPro’s Guest Surveys enable hoteliers to solicit the specific, structured, verified feedback necessary to measure if service and operational standards are being met during each guest’s stay. Over time, addressing these operational issues to ensure greater guest satisfaction can positively impact review volume and rating on TripAdvisor. An increased online reputation score can also have a positive impact on each property’s ADR and RevPAR (as evidenced in a recent Cornell University study using ReviewPro’s guest intelligence data).

“TripAdvisor’s Review Collection Platform is a valuable addition to ReviewPro’s GSS,” said RJ Friedlander, CEO of ReviewPro. “Because most travelers would not book with a hotel without reading TripAdvisor reviews and the majority prefer recent reviews, this partnership enables hotels to give potential guests the fresh reviews that they need to feel comfortable to book, with a single email.”

Jurys Inns, a chain of hotels in the UK, Ireland and Prague, has been using ReviewPro’s GSS for more than a year and has experienced impressive results.

“We knew that we needed to increase our review volume and we wanted to find a way to increase the response rate to our existing guest surveys,” said Peter Stack, Regional Operations Manager at Jurys Inns. “Now, we receive thousands of guest reviews every month through our guest surveys, giving us access to much more valuable guest intelligence, which has helped our operational teams to develop more effective improvement plans. Even more importantly, our TripAdvisor review volume has increased significantly because of the TripAdvisor Review Collection Platform and the majority of our hotels are now rated four out of five stars.”

To find out more about how hotels can use guest surveys to identify operational and service strengths and weaknesses and increase TripAdvisor review volume, watch ReviewPro’s webinar on guest surveys.

To find out more about ReviewPro’s GSS combined with TripAdvisor’s Review Collection Platform or to arrange an interview, please contact