Steigenberger Hotel Group to Leverage ReviewPro’s Guest Intelligence Analytics

10 Nov 2014 by ReviewPro in Press Releases

Barcelona, 10th November 2014 – Luxury German hotel brand Steigenberger Hotel Group has entered a new strategic partnership with ReviewPro, a leading global provider of online reputation and guest satisfaction management analytics for the hotel and restaurant industry.

Steigenberger Hotel Group

Headquartered in Frankfurt, Steigenberger Hotel Group is an award-winning European brand with a history spanning over eight decades. ReviewPro’s market-leading solution will support Steigenberger Group in fine-tuning guest experiences at almost 40 properties in Germany, Austria and Switzerland, the Netherlands, Belgium as well as recently inaugurated hotels in Egypt and China.

ReviewPro provides critical insight into operational and service strengths and weaknesses by aggregating hundreds of millions of online reviews and mentions from over 100 online travel agencies (OTAs), review websites and social media platforms. The company helps 11,000 hotel organizations of every size, in over 90 countries, to boost client satisfaction, online reputation and increase revenue through carefully monitoring and responding to guest feedback.

At the heart of ReviewPro’s analytics is the Global Review Index™ (GRI), the industry standard online reputation score for hotels. Hoteliers use the GRI to analyze online reputation performance of a hotel or group of hotels, make comparisons between properties and compare the evolution of a brand’s online reputation with direct competitors.

Steigenberger Hotel Group will also benefit from ReviewPro’s fully-integrated Guest Satisfaction Survey (GSS) tool by creating surveys to collect, analyze and act on direct guest feedback. ReviewPro will provide the group with detailed 360-degree guest intelligence (online reviews and direct surveys) from a single dashboard, simplifying the task of implementing operational and service improvements.

“We decided to switch to Steigenberger Hotel Group’s online reputation management provider because – after thoroughly investigating the different companies in this space – ReviewPro was the best partner to help us achieve our guest satisfaction goals on both a property and corporate level”, says Kai Gehrmann, Vice President of Franchise.

“Combined with exceptional product support and training, ReviewPro’s first-rate review analytics, sentiment analysis, alerts and guest satisfaction surveys were all key factors in our decision to partner with them,” says Gehrmann. “ReviewPro’s solution will help us to provide even better guest experiences while increasing revenue. We look forward to harnessing guest insights to prioritize action and strengthen our engagement with customers.”

RJ Friedlander, CEO of ReviewPro, says, “We are elated to partner with Steigenberger Hotel Group. Pro-active guest satisfaction management can directly improve a hotel’s bottom line, and features like our Global Review Index™, the industry standard benchmark for online guest satisfaction, will assist in identifying their current needs and areas that call for improvement. ReviewPro will help Steigenberger Hotel Group to better leverage our big data analytics, identify necessary changes to boost guest satisfaction and enhance their online reputation to ultimately drive RevPAR and ADR gains.”

About Steigenberger Hotel Group:

Since 1930 the name Steigenberger stands for top class European hotel management, for quality and reliability – an individual business with a fine sense of tradition and its own unmistakeable identity. All hotels in the Steigenberger Hotel Group, whether traditional or modern, cater to the very highest expectations of our guests.

Steigenberger Hotels and Resorts: With 50 excellent Business and Holiday hotels in city centre locations and desirable holiday regions, Steigenberger Hotels and Resorts offer a wide variety of accommodation options and have the right ambience to suit every guest – business travellers, conference delegates and tourists alike. Part of Steigenberger Hotels and Resorts are the legendary flagships Steigenberger Frankfurter Hof and Steigenberger Parkhotel in Dusseldorf.

InterCityHotel: 36 upper mid-range Business Hotels located near key transport hubs such as mainline railway stations and airports. InterCityHotels offer central locations, excellent transport links and a modern business environment, all at moderate prices.

Steigenberger Hotels AG is based in Frankfurt am Main and is one of Europe’s leading hotel groups. Its portfolio currently contains 103 hotels in Germany, Austria, Belgium, Switzerland, the Netherlands, Egypt, China, Dubai and Qatar, including 17 establishments that are under construction or in the planning phase. The umbrella brand Steigenberger Hotel Group includes the two brands Steigenberger Hotels and Resorts (individual First Class and Deluxe Hotels) and InterCityHotel (hotels in the upper mid-range category located in the direct vicinity of transport hubs such as railway stations and airports).

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About ReviewPro:

ReviewPro enables hoteliers and restaurateurs to increase guest satisfaction and grow revenue by proactively managing and improving their online reputation. The company’s suite of web-based tools provides analysis, customer intelligence, competitive benchmarking and reporting to help hospitality professionals maximize their organization’s performance. ReviewPro aggregates hundreds of millions of reviews in 40+ languages from more than 100 review sites, online travel agencies (OTAs) & all major social media platforms. The company has thousands of clients in over 90 countries, including Meliá Hotels International, Kempinski Hotels, The Ascott Limited, LOEWS, Louvre Hotels, Regent Hotels and Resorts, Compass Hospitality, Millennium Hotels & Resorts, Everly Group, Dorsett Hospitality International, Como and Alila Hotels and Resorts.

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