Managing Your Hotel’s Online Reputation Just Got Easier

ReviewPro, the first European aggregator of hotel reviews and opinions, announces the launch of the beta version of ReviewPro. Designed exclusively for the hotel sector, ReviewPro is an innovative, web-based analytical tool that aggregates, analyzes and classifies what consumers are saying about individual hotels on the Internet. ReviewPro offers products that were designed to serve the specific needs of both individual hotel operators and multi-establishment chains. Built on semantic search technology and proprietary ranking algorithms, both of the company’s products include a reputation performance score that tracks an individual hotel’s performance over time and compares it against competitors. Referred to as the Global Review Index™, this score is a weighted-average that is calculated against key variables such as the number of reviews, the degree of customer satisfaction and the quality of the review source. Read More

20 Oct 2009 by ReviewPro in Best Practices