At ReviewPro we’ve been creating educational content since… forever! So far it’s always been in the form of blogs, case studies, guides, etc. We have… Read More05 May 2021 by ReviewPro in ReviewPro News
Instagram Video: Will 15 seconds make or break your hotel’s reputation?
Since launching just under two weeks ago, Instagram’s new video feature has made a huge splash in the social media world. With an active following of 130 million… Read More04 Jul 2013 by ReviewPro in Best Practices
Video: ReviewPro Interviewed by Social Media Consultancy Blum, Bryant
At ITB Berlin last week, ReviewPro caught the attention of Gabriele Bryant of Blum, Bryant, a Social Media Marketing Consultancy… Read More14 Mar 2013 by ReviewPro in ReviewPro News
ReviewPro on EmprendedoresTV.com!
We are proud to have been selected as one of the hottest start-up in Spain by EmprendedoresTv.com! Emprendedores Tv is an online television… Read More25 Jun 2010 by ReviewPro in Best Practices
The Growing Complexity of Online Reputation and Social Media Management in the Hotel Sector
In the hotel sector today, it is difficult to find a professional working in sales, marketing, revenue/distribution or quality that is not concerned with the impact of his/her’s hotel(s) online reputation and presence on the leading social media sites. In fact, many in the sector consider the impact of user-generated content on marketing and the buying to be the most important trend in the hotel in recent years. Independent studies confirm that up to 70% of hotels are responding to this “game changing” trend in the hotel sector by trying to manually manage their reputation across major online travel agencies and in key social media platforms like Facebook, Twitter, YouTube, Flickr, etc.. What these hotelier’s are quickly realizing is that the vast number of review and social media sources, combined with rapidly growing review volume, make it impossible to manage this process using internal resources. The key to success for hoteliers is to track everything that is being said about their establishments in all relevant: sources, content formats and languages. The following graph illustrates why social media management for a hotel chain is much more complex than it might initially appear. Read More23 Jun 2010 by ReviewPro in Best Practices
The Product Minute
Since we first launched the company, we have been obsessed with product development and the underlying technology that enables our product. Our product team has worked closely with industry experts and our clients to develop what has been recognized as the leading online reputation and social management tool in Europe.We offer a web-based analytical tool that allows hotels to efficiently aggregate, organize and manage their online reputation and presence in social media. Designed to meet the needs of individual operators and chains, our technology: Aggregates and homogenizes all online review data Classifies, tracks and analyzes reviews Monitors their hotel’s performance evolution with our custom Global Review Index TM Benchmarks competitors Exports historical data and runs custom reports In today's competitive market, the most successful hotels will be those that proactively track and manage their online reputation and presence in social media. Read More09 Jun 2010 by ReviewPro in ReviewPro News
En Casa del Herrero Cuchillo de Palo
There is an old saying in Spain that loosely translates to, "in the house of the ironsmith the kids eat with wooden knives". The saying refers to the fact that often times what one focuses on professionally does not get used in their own home and it applies to us here at ReviewPro. We are specialists in online reputation and social media management yet, up until now, we have not even had our own blog, Facebook, Twitter etc. For more than a year and a half, we have been developing a web-based analytical tool that allows hoteliers to effeciently aggregate, organize and manage their online reviews and presence in social media. Over the last several months, we have quickly become the leading pan-European provider of social media metrics for the hotel sector. Along the way we have been so focused on "making steel knives for our customers" that we neglected the fact that we were using "wooden knives" at home. Read More08 Jun 2010 by ReviewPro in ReviewPro News